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Senior Executive, Marketing
HomeCareers Senior Executive, Marketing

Senior Executive, Marketing

Job Brief

Our Investors

ST Engineering is a MNC with a global network of subsidiaries and associated companies that spans Asia, Europe, the Middle East and the U.S. They own a controlling stake in SPTel, a joint venture with SP Group, and are looking to accelerate the expansion of this strategic asset.

About us

SPTel is a Business Class Digital Services provider that promises:

  • Fully digitalised processes, enabling on demand provisioning of services such as Bandwidth and cyber security
  • Business Grade connectivity standards that include <1ms ultra low latency performance and clean-pipe connectivity as a default
  • True network diversity for improved reliability with unique fibre pathways and facilities that are physically separate from incumbent telcos
  • Innovative services such as IoT-a-a-S and Edge Cloud computing

We are well recognised in the industry clinching numerous awards for our cutting-edge telco services and have doubled our customer base annually in the last 3 years. We were also featured in the CNA documentary “Home-Grown with a Digital Edge”.

These accolades and achievements are the result of us meticulously grooming a team of talents and specialists to be part of our exciting journey and we are looking to grow our team. If you are a skilled and driven individual, do join us as co-creators of the future of SPTel.

About Role

SPTel, a joint venture of ST Electronics and Singapore Power Group, is seeking a talented and competent executive/manager to oversee and organize events that will make an impact to the target audience. Your role will include:

Events Planning and Alliance Partnership Management

Achieve successful and cost-effective events, with close tracking of timeline and deliverables to achieve measurable outcomes. You will also need to drive the alliance partnership piece of SPTel with the goal of improving awareness, educating customers and increasing lead opportunities for SPTel.

Marketing Communications Support

You will be responsible for communication collateral creation for internal and external parties and ensure that SPTel owned mediums like the website, online and social presence are updated and maintained regularly. You will also need to work on Search Engine Optimization (SEO) and Search Engine Marketing and work with the Marketing Manager to develop a digital marketing strategy.

Working in this role

To achieve these deliverables, you will work very closely with Marketing, Sales, Business Development, Corporate Affairs, IT and Product Marketing teams. Coordination with external marketing agencies, partners and vendors supporting the organization will also be needed. We have rapid pace of innovation at SPTel, and a successful candidate must be flexible and agile enough to thrive in a fast-paced environment.

A successful candidate will be organized and programmatic in his/her approach and having the positive acquisition of customers and nurturing of lead to opportunity as performance goals. He/she understands the services and campaign launch schedule and will proactively prepare content updates to ensure that we provide customers with the most relevant content and information. Successful experience in the telecommunications and IT industry will be an advantage.

This is a unique opportunity in an exciting, industry-leading technology business.

Responsibilities

Events and Alliances

  • Supporting the Marketing Manager to plan and execute events (Tradeshows, branding, Webinars and customer appreciation) to the right target audience according to company objectives
  • Responsible to maintain and grow alliance partnerships and seek opportunities for collaboration
  • Responsible for sourcing for and negotiating with vendors and suppliers
  • Support for promotional activities for the event
  • Preparing and managing project budgets
  • Prepare post activity reports and analyze success/failure for future improvements
  • Responsible in ensuring excellent customer experience at all events

Marketing Communications

  • Provide support in constructing messaging, defining customer & market segmentation and managing demand generation programs for B2B marketing
  • Internal communications support such as running internal education drives
  • Goals-based integrated marketing approach for digital & social marketing
  • Provide support for digital owned & paid platforms (e.g. website management, social marketing strategy and manage web & social resources to increase traffic, sales inquiries, optimize account sign ups and other business results.)
  • Ensure consistency in design and messaging across all marketing media
  • Support in driving success for marketing efforts through SEO, SEM, web analytics, social media monitoring and demand generation programs
  • Work with Marketing Manager to establish best practice processes for all marketing activities & presence

Requirements

  • 5 to 8 years of experience in telco or IT industry is an advantage
  • Bachelor’s degree in business, marketing, communications, or relevant field of study
  • Excellent written and verbal communication skills in English
  • Knowledge of design software will be a plus
  • Familiar with telecommunications, cyber security, IOT, cloud computing concepts & terminology is a plus
  • Knowledge of KPIs and marketing techniques for event and partner management
  • Customer focus (sincerely wants to improve customer experience)
  • Experience working in a fast-paced and highly cross-functional organization
  • Independent yet team-player (in required situations) with proven success managing time and juggling multiple projects in a high growth environment where priorities shift fast

Applying for Senior Executive, Marketing

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